THE MUCH, MUCH @ The Dutch Embassy

There you go, a beautiful impression of the event of The Much, Much at the Dutch Embassy during the Paris Fashion Week (even Diane Pernet was there! - a Paris-based American born French international, famous and eccentric fashion blogger and critic).

Meet Robin the Dumpster Diver

Tegenlicht interviews several ‘crisis-childs’  of the eighties, which are now thirty somethings. It’s very interesting and inspiring how they talk about their vision of the ‘new economy’, the world of tomorrow, and how they embody this world. Meet Robin for example, a Dumpster Diver, he doesn’t shop at the supermarket, but he dives into Amsterdam’s garbage cans for his daily bread. He guides and teaches other people how to become a dumpster diver too(see his website for more tips and tricks for living with less money). Or Thomas, he is co-founder of Impact HUB Amsterdam who helps people realizing their ideas and initiatives for a better world.

Have alook at the next generation!

My (not feeling guilty) guilty pleasure

I think nowadays guilty pleasures are not what they used to be, namely, something to feel yourself (a little bit) guilty about. Guilty pleasures were like little secrets you only tell your best friend about. But it's like everybody has a guilty pleasure and tells about it with no guilt at all. A few weeks ago even Matthijs van Nieuwkerk told about his not-so-guilty-pleasure song in his own show. Although I'm a supporter of frankness and against taboos, I'm a bit afraid that this trend will get out of control and that in a while guilty pleasures will be the topic at my families birthday parties(!!), which will probably end up in very awkward situations...(which can be really fun too)

Okay, I will not finish this post without telling you (one of) my guilty pleasure which I am not really feeling guilty about, (why) should I? I like poo and pee jokes... and I'm not the only one, that's for sure, because Rafael Rozendaal likes them too(!), you can see here at one of his digital artworks> just draw the finger...

Don't forget to check his website too, because he also makes really interesting computer art, ENJOY!

Tease yourself!

There you go! A teaser about THE MUCH MUCH at the Paris Fashion Week SS'14

THE MUCH, MUCH rocks the Paris Fashion Week

As I told you in my last post I went to Paris with THE MUCH, MUCH (I forgot about the comma last time) to report about their guerrilla shows at the Paris Fashion Week. Let me tell you one thing firs: WOW!!! - there are a lot of WOW's going through my mind this last 48 hours - 

What I have seen and experienced there in Paris is triggering, exciting, inspiring, surprising, energizing, fresh and goosebumping. THE MUCH, MUCH is about deeds, not words, and shows that deeds can make the difference.

Okay, that was my hymn, no I will tell you what exactly triggered, excited, inspired, surprised, energized, freshed and goosebumped me so MUCH, MUCH (within just one day of experience).

THE KICK-OFF

The kick-off guerrilla show on saturday was at 13.15pm at sunny Jardin des Tuileries where the Viktor&Rolf show took place. Unfortunately the big black showbus was blocked by the security, so all the models and designers went on foot to the garden. This place was full of bloggers, press and other photographers waiting for the fashionable passer-by to shoot. The models entered the Jardin and in no time they were surrounded by camera's. Each model held a board in one hand with the name of their designer on it. Interested parties (like people form VOGUE Japan or ELLE UK) talked with the designers and they interchanged each others business cards. The first attempt to show THE MUCH, MUCH to the (fashion) world was a success.

Models showing outside Jardin des Tuileries

Model of Christina Engsig showing at Jardin des T.

Scott Schuman (the Sartorialist) at Jardin des T.

Fashionable passer-by at Jardin des Tuileries

TRAFFIC JAM AT VIVIENNE WESTWOOD

After an energizing first show and a big baguette lunch (all the models too) it was time for the show at Vivienne Westwood, Le centorial, 18 rue du 4 septembre. But this time the show was complete, because the showbus was there too. The Westwood show was located in a building, in a street, so the photographers were set on one spot and not spread all over the place like at Jardin des Tuileries. The security was keeping an eye on us, but this time there were no barriers to block the bus, because the street was open for traffic. 

The intention was to park the bus at the front of the building and to wait until the security would ask to leave the place. When that would happen, the rear cover would open and the models would walk out through the crowd to cause tumult and to attract some extra attention. 

Unforeseen there was no security who asked the bus to drive away. It was like everybody - even the security - thought this was part of the Vivienne Westwood show(!!). The photographers and the public aggregated themselves behind the bus, waiting for what will come. 

- and now the WOW!!!-moment comes - 

When the rear cover went open you could hear a pin drop, but when the first model came out the bus there was a wave of camera flashes that didn't stop for the next few minutes. WOW!!! That gave me goosebumps.

Despite the traffic jam that arised there was no security in sight. The designers and their models could undisturbed present themselves to the interested parties. MISSION ACCOMPLISHED.

Discussing the next guerrilla show at Vivienne Westwood 

The models in the showbus before the next guerrilla show

Traffic jam of photographers at the next guerrilla show 

There is so MUCH, MUCH more to tell you about my adventures with this amazing group (and why I think they are so special), but I leave it this way for now, I will tell you about THE MUCH, MUCH beyond soon. First I want to give you some time to enjoy them, because they will be in Paris until wednesday (they also have an event at the Dutch embassy this tuesday, tomorrow). So if you are not already doing it, I seriously recommend you to follow THE MUCH, MUCH and see more pictures and films on their Facebook, twitter and website

THE new generation of Fashion Designers

Did you hear about The MUCH MUCH? Because they are going to make some noooooice in the world of fashion (and beyond). The MUCH MUCH is 'present in being MUCH, has the ambition to be MUCH MUCH(er) and is above all never too MUCH'. 

Next saturday they will represent themselves during the Paris Fashion Week. While the fashionista's flaunt to the next show they will be confrontated with this fashion collective of individuals from Arnhem. The eighteen graduated students of the art academy ArtEZ give their own 'show' at different places outside, unexpected, that (definitely) will blow you away.
As being a collective, the designers present themselves and their work individually. They are individuals who present themselves as a group, a group with 'a variety of 'MUCH' styles and 'MUCH' ideas'. 
Actually I know these new generation of fashion designers for over four years. They were my classmates during the one year period that I studied at ArtEZ. So that´s what made me decide to go to Paris next week too! Next saturday (28th), when the Paris Fashion Week starts, until sunday (29th) I will follow The MUCH MUCH during their ´shows´. 
It´s unusual that a group (so big!) of fashion designers show their idea's and vision about fashion together. I think the last
group who did this were The Antwerp Six in 1986. At that time Walter Van Beirendonck, Dirk Bikkembergs, Marina Yee, Dirk Van Saene, Ann Demeulemeester and Dries Van Noten drove their work over to London for the British Designers Show where they catched the attention. Nowadays (most of) these designers do have a successful fashion career. 

What will become of these eighteen brave, stubborn fashion rebels only the future can tell, but let me tell you, that you will hear MUCH MUCH more from them soon and in the late future as well. 

Curious? Check The MUCH MUCH and follow Anneleen Bertels+Christina Engsig+Sarah Knuepfer+Vera Moerkens+Roderick Buijs+Korinna Van Balkom+Henriette Tilanus+Joris Suk+Pieter Eliens+Hans Hutting+Roos Mol+Aniek Zinken+Marina Sala+Liselore Frowijn+Piet Caarls+Sarah Van Ours+Cherish Brouwer+Tessa de Boer.

Just love her (chop)

If I were gay, I would definately have a crush on Garance Doré, and in fact I already have one