dinsdag 21 januari 2014

The woman behind the Amsterdam Fashion Week 2014


Do you recognize this banner from the Mercedes Benz Fashion Week 2014 (Amsterdam)?? What do you think about the model's clothes? I am really proud (and I hope I don't act like a bragging snob right now) to introduce you to a lovely friend of mine who is the designer behind the campaign. She is a really (and that is not put mildly), really talented fashion designer, dreamer and source of inspiration

Like Joris Suk and Hans Hutting (from Maison the Faux) Anneleen Bertels - that's her name, remember it! - graduated with Fashion Design at Artez Institution of Arts in Arnhem last year. 

In an interview at the website of the fashion week, she explains that with her graduation collection she searched 'for the influence of the interaction between human beings and personal space. She questioned how we will play with luxury in the future and thinks that it is a clash, resulting in a luxurious utility'.


Her collection is layerd (both literally and figurative), poetic, authentic, stubborn/closed and futuristic. I think it kind of reflects her character, in my opinion, if you would know Anneleen you would understand the collection even better.

Do you want to get to know her better? I'm sure you won't regret it ;) Visit this week (Wednesday, Thursday or Friday), during the fashion week, Het Ketelhuis in Amsterdam and watch her movie, which will lead you into her dream world, literally. 
Buy tickets here (AMFI Presents Fashion Films, 17:00u)

Below a short impression of her collection Inside the dreammachine 

Curious? Find out more on her website





Bertels designed glasses in collaboration with Theo Eyewear

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