THE MUCH, MUCH rocks the Paris Fashion Week

As I told you in my last post I went to Paris with THE MUCH, MUCH (I forgot about the comma last time) to report about their guerrilla shows at the Paris Fashion Week. Let me tell you one thing firs: WOW!!! - there are a lot of WOW's going through my mind this last 48 hours - 

What I have seen and experienced there in Paris is triggering, exciting, inspiring, surprising, energizing, fresh and goosebumping. THE MUCH, MUCH is about deeds, not words, and shows that deeds can make the difference.

Okay, that was my hymn, no I will tell you what exactly triggered, excited, inspired, surprised, energized, freshed and goosebumped me so MUCH, MUCH (within just one day of experience).

THE KICK-OFF

The kick-off guerrilla show on saturday was at 13.15pm at sunny Jardin des Tuileries where the Viktor&Rolf show took place. Unfortunately the big black showbus was blocked by the security, so all the models and designers went on foot to the garden. This place was full of bloggers, press and other photographers waiting for the fashionable passer-by to shoot. The models entered the Jardin and in no time they were surrounded by camera's. Each model held a board in one hand with the name of their designer on it. Interested parties (like people form VOGUE Japan or ELLE UK) talked with the designers and they interchanged each others business cards. The first attempt to show THE MUCH, MUCH to the (fashion) world was a success.

Models showing outside Jardin des Tuileries

Model of Christina Engsig showing at Jardin des T.

Scott Schuman (the Sartorialist) at Jardin des T.

Fashionable passer-by at Jardin des Tuileries

TRAFFIC JAM AT VIVIENNE WESTWOOD

After an energizing first show and a big baguette lunch (all the models too) it was time for the show at Vivienne Westwood, Le centorial, 18 rue du 4 septembre. But this time the show was complete, because the showbus was there too. The Westwood show was located in a building, in a street, so the photographers were set on one spot and not spread all over the place like at Jardin des Tuileries. The security was keeping an eye on us, but this time there were no barriers to block the bus, because the street was open for traffic. 

The intention was to park the bus at the front of the building and to wait until the security would ask to leave the place. When that would happen, the rear cover would open and the models would walk out through the crowd to cause tumult and to attract some extra attention. 

Unforeseen there was no security who asked the bus to drive away. It was like everybody - even the security - thought this was part of the Vivienne Westwood show(!!). The photographers and the public aggregated themselves behind the bus, waiting for what will come. 

- and now the WOW!!!-moment comes - 

When the rear cover went open you could hear a pin drop, but when the first model came out the bus there was a wave of camera flashes that didn't stop for the next few minutes. WOW!!! That gave me goosebumps.

Despite the traffic jam that arised there was no security in sight. The designers and their models could undisturbed present themselves to the interested parties. MISSION ACCOMPLISHED.

Discussing the next guerrilla show at Vivienne Westwood 

The models in the showbus before the next guerrilla show

Traffic jam of photographers at the next guerrilla show 

There is so MUCH, MUCH more to tell you about my adventures with this amazing group (and why I think they are so special), but I leave it this way for now, I will tell you about THE MUCH, MUCH beyond soon. First I want to give you some time to enjoy them, because they will be in Paris until wednesday (they also have an event at the Dutch embassy this tuesday, tomorrow). So if you are not already doing it, I seriously recommend you to follow THE MUCH, MUCH and see more pictures and films on their Facebook, twitter and website