THE new generation of Fashion Designers

Did you hear about The MUCH MUCH? Because they are going to make some noooooice in the world of fashion (and beyond). The MUCH MUCH is 'present in being MUCH, has the ambition to be MUCH MUCH(er) and is above all never too MUCH'. 

Next saturday they will represent themselves during the Paris Fashion Week. While the fashionista's flaunt to the next show they will be confrontated with this fashion collective of individuals from Arnhem. The eighteen graduated students of the art academy ArtEZ give their own 'show' at different places outside, unexpected, that (definitely) will blow you away.
As being a collective, the designers present themselves and their work individually. They are individuals who present themselves as a group, a group with 'a variety of 'MUCH' styles and 'MUCH' ideas'. 
Actually I know these new generation of fashion designers for over four years. They were my classmates during the one year period that I studied at ArtEZ. So that´s what made me decide to go to Paris next week too! Next saturday (28th), when the Paris Fashion Week starts, until sunday (29th) I will follow The MUCH MUCH during their ´shows´. 
It´s unusual that a group (so big!) of fashion designers show their idea's and vision about fashion together. I think the last
group who did this were The Antwerp Six in 1986. At that time Walter Van Beirendonck, Dirk Bikkembergs, Marina Yee, Dirk Van Saene, Ann Demeulemeester and Dries Van Noten drove their work over to London for the British Designers Show where they catched the attention. Nowadays (most of) these designers do have a successful fashion career. 

What will become of these eighteen brave, stubborn fashion rebels only the future can tell, but let me tell you, that you will hear MUCH MUCH more from them soon and in the late future as well. 

Curious? Check The MUCH MUCH and follow Anneleen Bertels+Christina Engsig+Sarah Knuepfer+Vera Moerkens+Roderick Buijs+Korinna Van Balkom+Henriette Tilanus+Joris Suk+Pieter Eliens+Hans Hutting+Roos Mol+Aniek Zinken+Marina Sala+Liselore Frowijn+Piet Caarls+Sarah Van Ours+Cherish Brouwer+Tessa de Boer.